You can check your analytics to view the specific keywords people are using to find your site once it has been up and running for a while. You may well find that keywords you hadn’t optimized your site for, are also helping you to be found, and that you may even be surprised to see your site on page for a whole range of terms you were unaware of. If you appear at the bottom of page 1 for a search term that you wish to maximize, you can just change the text on your website and increase your ranking that way. If search volume for the search term is large then you can add the term to the title of your document, or alternatively, add this term into a header tag of paragraph text. You can analyse this by waiting until your search engine of choice indexes your site, and you will be able to see whether this has moved you up the rankings. If you haven’t and you want to then it’s a question of building incoming links to your site by using the keywords in the link text.
Changing the text for very competitive terms on your site may not have any affect on your rankings at all, with Google especially. The option here is for you to get incoming links with the keyword(s) in the link text, but if you can’t do this on your own then hire a link builder or buy some links from bloggers or a link broker. By changing the page’s content, is one of the ways that you can optimize it, but you must be able to get incoming links and be able to control the link text, then you will be able to rank at which ever level you wish. Don’t be tempted to modify the text on your site too often, just keep the personal touch on your site and don’t be tempted to turn it into a list which will discourage visitors. |
