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Home :: SEO Company :: Search Trends

  •  Search Trends
  • Keyword or KeyPhrase selection is the first step towards a successful search engine optimisation (SEO).

    The most important stage is to study what potential customers are entering into their search engines. This is why it’s so important to select the correct keyword or phrase, otherwise your website will ultimately be affected, resulting in a negative SEO program with low conversation rates.

    If search volumes for specific keywords or phrases were released by Google, it would obviously make your selection less complicated. However, search engines tend to keep this data under very strict guard and ones that do, will only publish certain formulas which can be confusing.

    With the internet giving you the largest possible targeted audience, we ensure that you use low figures in order to secure any financial returns, leaving our clients delighted with the final results. It is very rare for any company to experience millions of clients each month, so this is something that we ensure you are aware of right from the start.

     
    Estimating Search Volumes
     

    We suggest working from Googles own application www.google.com/trends which will give anticipated search volumes.

     
    Google 'Trends'
     

    Comparing the world’s interest in all your favourite topics is something you can do inside Google Trends. This also gives you the ability to enter a maximum of 5 topics so that you can see how regularly they’ve been searched on Google over a period of time. Google News stories will also show the frequency of your topics showing which people have searched the for them the most in certain geographic regions. Keywords or phrases will be shown in search patterns over a period of time. In the same way that you would normally do a search, a keyword or phrase would just be typed in for you to analyse. Any additional words can be added purely by separating two keywords with a comma. You will also have to ensure that you change the geographical area to the correct country when you first search using Google Trends. However, this search will not give any actual figures in order for you to use with your business plan, but purely a graphical representation.

    Choosing an additional word with a known search volume will provide the best results, but are consultants would be more than happy to provide you with a few benchmarks if you require so that we can carry out analysis of which keywords will return the best results for you.

     
     
     
     
     
     
       
       


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